Starting A Small Business is what this site is all about, and here is a great example. Fitted Carpets is a new website set up to help the consumer in the best web tradition (I think the web's been going long enough to use that phrase).
You won't be hounded for your email address, or pressurized to register for the sake of another database building exercise. No, you will just get to look at important information you can take to the carpet shops and use straightaway to get yourself the best deal possible for your money.
Learn how to distinguish manufacturers from wholesalers and which avenue will likely bring you the best fitted carpets deal. Learn when to forge the hardest deal and when to accept the first price graciously. Become the intelligent buyer of fitted carpets and gain instant respect from salesman.
You'll no longer be just the naiive buyer who can be taken advantage of - you will demand to be treated properly and respected when buying fitted carpets. And this isn't something that will just stop with fitted carpets, you will find this habit spills over into aspects of other consumer matters.
It's not just about who you know - it's about what you know too, and fitted carpets is a good place to start.